A review on the visual design styles in data storytelling based on user preferences and personality differences

Sheikh Abdul Aziz, Madihah and Mohd Zanan, Muhammad Faris Basheer (2022) A review on the visual design styles in data storytelling based on user preferences and personality differences. In: IEEE 7th International Conference on Information Technology and Digital Applications (ICITDA 2022), 04-05 Nov 2022, Yogyakarta, Indonesia.

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Abstract

The proliferation of data analytics has led to a vast application of data visualization and storytelling in a variety of disciplines extending across banking, sports to healthcare. Data, information, and knowledge are transformed into interactive visual representations that convey a meaningful story. In big data analytics, relevant and high-quality graphical insights ought to be factually accurate and relevant to make a key decision. Data storytelling has become an effective way to apply information visualization as it can enhance communication effectiveness. Using visualization as a tool to enhance narrative for the viewers in enforcing data storytelling as a way to understand data and information. Findings suggest that an individual's personality variations correspond strongly with a user's preference toward visual design styles for visualization and storytelling. This paper investigates previous studies regarding personality, information visualization, narrative, and storytelling, as well as their interrelationships through online databases. The futuredirection of the present study.

Item Type:	Conference or Workshop Item (Plenary Papers)
Uncontrolled Keywords:	Information visualization, Visualization tool, Storytelling, Personality Traits, Five-Factor Model, User Preferences, Visualization Design Styles.
Subjects:	T Technology > T Technology (General) T Technology > T Technology (General) > T10.5 Communication of technical information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology
Depositing User:	Dr Madihah Sheikh Abdul Aziz
Date Deposited:	28 Dec 2022 14:57
Last Modified:	20 Feb 2023 14:11
URI:	http://irep.iium.edu.my/id/eprint/102152

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