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Buying and selling “likes” in online business: a Fiqhi analysis

Mat Jubri@Shamsuddin, Mustafa (2022) Buying and selling “likes” in online business: a Fiqhi analysis. Journal of Muwafaqat, 5 (2). pp. 177-190. E-ISSN 2600-8939

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Among the online business marketing strategies that target the attraction of buyers to the product is their trust about the marketability and effectiveness of the product through the number of likes on social media. This practice is related to several legal issues that need to be refined and addressed through fiqh analysis that investigates the purpose, method and effect of this issue. Thus, this study aims to present this problem thoroughly, then identify the aspects that require fiqh analysis, and then place the parameters that determine the Shariah-compliant standards for this problem. This study relies on qualitative methods through the collection of data from primary and secondary written sources, and depends on the methods of ijtihad and the opinions of scholars in assessing this problem and the rulings that apply to it. Among the findings of this study is that the sale and purchase of likes is bound by the fiqh of sale and purchase of service benefits as the basis of its necessity, while the basis that causes the ban refers to the element of fraud and ambiguity in this transaction.

Item Type: Article (Journal)
Uncontrolled Keywords: Buying and Selling, Likes, Fiqh, Online Business, Juristic Adaptation
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1 Islam > BP173.75 Islam and economics
BPH Islamic Economics > BPH111.4 Halal issues. Fatawa
BPH Islamic Economics > BPH202 Ijarah - Leasing
BPH Islamic Economics > BPH600.23 Wakalah - Contract Of Agency
BPK Islamic law. Shari'ah. Fiqh > BPK36 Islamic law (General) > BPK78 Usul al-fiqh > BPK109 Sources of Islamic law > BPK121 Ijtihad
K Law > KBP Islamic Law > KBP1 Islamic law.Shariah.Fiqh > KBP490 Furūʻ al-fiqh. Substantive law. Branches of law. > KBP639 Muʻāmalāt
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Fiqh and Usul al-Fiqh
Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Depositing User: Dr. Mustafa Mat Jubri @ Shamsuddin
Date Deposited: 08 Nov 2022 10:45
Last Modified: 08 Nov 2022 10:47
URI: http://irep.iium.edu.my/id/eprint/101035

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