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The Rhapsody of mobile application : a case study of Malaysia travellers

Osman, Sharina and Mohd. Din, Shamzani Affendy (2022) The Rhapsody of mobile application : a case study of Malaysia travellers. In: Handbook of Technology Application in Tourism in Asia. Springer, Singapore, pp. 681-698. ISBN 978-981-16-2209-0

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The growing speed of technology has profoundly transformed tourism industry and challenged the value proposition of many tourism businesses. Tourism, as a service industry, has been particularly impacted by technological disruptions that have entirely changed how people travel. The development in technology is aimed to benefit the tourism industry, and mobile technologies have tremendously changed tourists’ experiences as well as the distribution channel of tourism products. Mobile applications exist for tourists to access information virtually at any time and from any place where they can make travelling plans and arrangement including accommodation reservation, flight trackers, food ordering, destination guides, online travel agencies, attraction guides, and payment. Comparing several studies on various mobile technology applications, this chapter provides insight on the adoption of these applications from tourists’ perspective. It explores the different types of mobile applications available and how tourists use them.

Item Type: Book Chapter
Additional Information: Editor, Azizul Hassan Tourism Consultants Network, The Tourism Society, London, UK
Uncontrolled Keywords: Travel application · Travellers · Tourism · Malaysia
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism
T Technology > T Technology (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Architecture and Environmental Design
Kulliyyah of Architecture and Environmental Design > Department of Applied Arts and Design
Depositing User: Dr Shamzani Affendy Mohd Din
Date Deposited: 25 Oct 2022 15:42
Last Modified: 25 Oct 2022 16:20
URI: http://irep.iium.edu.my/id/eprint/100801

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