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Making strategy in an Malaysian Higher Education Institution

Abdullah, Nur Anisah and Abd Rahman, Shukran (2011) Making strategy in an Malaysian Higher Education Institution. In: 2011 2nd International Conference on Humanities, Historical and Social Sciences(CHHSS 2011) , 21-23 October, 2011, Cairo, Egypt. (In Press)

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Abstract

Malaysia is working towards transforming into a knowledge-driven economy where the generation and the utilization of knowledge contribute significantly to economic growth and wealth creation. Knowledge being singled-out as one of the key factor in driving growth and creating value. This notion has an expansive implication on how industry, academia and government must now work closer to make active contribution. Universities are now driven to find their way to better deliver. Drawing upon Mintzberg’s five definitions of strategy: plan, ploy, pattern, position and perspective [1], this paper reviews the elements of strategic planning in the context of a higher education institution in facilitating their strive to deliver in responding to those emerging demands. It also demonstrates how the Balanced Scorecard framework can potentially help structure a more comprehensive thought-through process in shaping strategies. It concludes with a set of guidelines for strategy making.

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 3489/6708
Uncontrolled Keywords: Strategic planning, multiple stakeholders, higher education institution, balanced scorecard
Subjects: H Social Sciences > H Social Sciences (General)
L Education > LB Theory and practice of education > LB2300 Higher Education
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Nur Anisah Abdullah
Date Deposited: 21 Nov 2011 10:42
Last Modified: 22 Nov 2011 00:33
URI: http://irep.iium.edu.my/id/eprint/6708

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