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Social commerce behavior among university students in Malaysia

Mohamed Razi, Mohamed Jalaldeen and Mohd Tamrin, Mohd Izzuddin and Hussin, Husnayati (2017) Social commerce behavior among university students in Malaysia. In: 6th International Conference on Computing and Informatics 2017 (ICOCI 2017), 25th-27th April, Kuala Lumpur.

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Abstract

The aim of this study is to investigate the consumer behavior of current Malaysian university students in the social commerce environment. A hypothetical conceptual framework was formulated based on proven theories and previous works. Data were collected from 209 students from a Malaysian public university using self-administered online questionnaire. Though the linear regression supports all proposed hypotheses, the stepwise regression results are mixed. Closeness and familiarity among social network friends are the predictors of trust, while trust and enjoyment are the significant predictors of purchase behavior. The findings might have some practical and theoretical values and contributions.

Item Type: Conference or Workshop Item (Invited Papers)
Additional Information: 6826/56808
Uncontrolled Keywords: Social Commerce, Malaysia, University Students, e-commerce
Subjects: H Social Sciences > H Social Sciences (General)
T Technology > T Technology (General)
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Information and Communication Technology > Department of Information System
Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User: Dr. Mohamed Razi Mohamed Jalaldeen
Date Deposited: 16 May 2017 11:32
Last Modified: 25 Mar 2018 18:05
URI: http://irep.iium.edu.my/id/eprint/56808

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