Uniqueness of Malaysia’s halal gastronomy in promoting Muslim-friendly tourism hub

Saffinee, Siti Syahirah and Jamaludin, Mohammad Aizat and Che Mat Safiee, Wan Nazri (2024) Uniqueness of Malaysia’s halal gastronomy in promoting Muslim-friendly tourism hub. Journal of Halal Industry and Services, 7 (1). pp. 1-7. E-ISSN 2637-0891

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Abstract

Malaysia’s Halal gastronomy, with its deep roots in Islamic dietary laws, presents a strategic opportunity to enhance the country's position as a premier destination for Muslim-friendly tourism. Despite Malaysia's rich culinary heritage, the potential of Halal gastronomy to drive tourism and economic growth remains underexplored. This study aims to fill this gap by conducting a qualitative analysis of the cultural, economic, and societal impacts of Halal gastronomy on Malaysia's tourism industry. Through a comprehensive review of existing literature and qualitative data, the paper provides insights into how Malaysia can harness Halal gastronomy to strengthen its identity as a welcoming and inclusive destination for Muslim travellers.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Halal Gastronomy; Muslim friendly tourism; Halal Industry
Subjects:	BPG Islamic geography > BPG87 Islamic tourism. Halal issues BPH Islamic Economics > BPH111.4 Halal issues. Fatawa BPH Islamic Economics > BPH114 Consumption. Halal issues BPH Islamic Economics > BPH117 Consumption. Halal issues. Standards. Certification. Halal status BPH Islamic Economics > BPH117.5 Halal Education, Halal Training BPN Islamic art and architecture > BPN87 Muslim friendly and halal services H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART)
Depositing User:	Dr. Mohammad Aizat Jamaludin
Date Deposited:	05 Dec 2024 10:54
Last Modified:	05 Dec 2024 10:56
URI:	http://irep.iium.edu.my/id/eprint/116405

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